Asics
MetaRide
Innovation in Motion
Drawing inspiration from its bold red sole and the shoe’s unique ability to harness forward motion, we created a dynamic visual metaphor—bringing the “soul” of the sole to life through a striking physical form that pulses in and out of the product.
We collaborated with production company The Mill to craft a 3D product video for ASICS’ innovative MetaRide shoe. This signature visual was further adapted across in-store activations and out-of-home graphics, creating a cohesive and impactful brand experience.
My role: Designer
We brought to life the concept of energy stored within MetaRide’s curved red sole—visualizing it as a living, breathing force, pulsing just beneath the surface and ready to propel forward.
AGENCY
BARRETT HOFFHER,
San Francisco
Jamie Barrett Executive Creative Director
Todd Eisner Creative Director
Brad Kayal Creative Director
Phil Fattore Associate Creative Director
Jess Sugerman Art Director
Angelique Hering Designer
TEAM
Creative Partners