Culligan, a global leader in water treatment, experienced over 500% growth through acquisitions, necessitating a unified brand identity.

We developed a modernized logo and flexible design system that reimagined Culligan's visual and strategic presence, emphasizing water as a life-enhancing resource. This new identity incorporated a vibrant color palette, 3D product renders, dynamic infographics, product iconography, and lifestyle-photography guidance – all accessible through a digital brand hub for continuous evolution and a harmonized global ecosystem.

The rebranding culminated in an anthem video and a refreshed global website, reinforcing Culligan's commitment to sustainability, innovation, and human-centered service. This transformation positioned Culligan as a modern, unified brand, ready to lead in providing clean water solutions worldwide.

My role: Associate Design Director