To showcase the power of IBM’s Hybrid Cloud, we created a distinctive 3D visual system that translates complex technical concepts into clear, modular components—each representing a part of the enterprise ecosystem. This system highlights how Hybrid Cloud brings fragmented systems together into a unified whole, with the hero anthem video using dynamic motion and narrative design to communicate clarity, connection, and innovation.

Built to align with IBM’s brand language, the visual framework is scalable across future use cases. We supported the campaign with a complete suite of assets—including animated cutdowns, loops, and striking imagery—plus a modular style guide designed to give IBM’s internal teams long-term creative flexibility.

My role: Associate Design Director